Welcome Reload Media to Hardie Grant Media

We’re excited to welcome leading digital marketing network Reload Media (and the entirety of The Reload Group) to Hardie Grant Media following the recent acquisition. The Reload Group is made up of digital agency, Reload Media; UK-based eCommerce and retail agency, Reload Digital; and digital transformation consulting firm, Reload Consulting. 

Reload was founded in 2006 and is led by Managing Director, Craig Somerville, with offices in Brisbane, London and Manila. The group consist of 85 staff (across the three countries) and a client list including Yamaha, Sealy, Wrangler, Go-To Skincare and L’Occitane. Recent accolades include Reload Media winning B&T Women in Media’s ‘Best Employer’ award and SEMrush’s Best Marketing Agency in 2021 and Reload Digital (UK) winning the Ecommerce and Retail award at the Think Global awards in 2020, while being named in The Drum’s Elite List of agencies in 2021. 

Reload team (L–R) Alex, Marnie and Craig. 

Reload has joined the Hardie Grant Media marketing network alongside video content production company Sherpa, creative content agency Heads & Tales and strategy, PR and events agency tide.pr. The acquisition will continue our work delivering our clients an integrated marketing offering setup to grow, engage and influence audiences through storytelling.  

The acquisition also gives us a new Brisbane presence as well as a team of 25 in London, at the same time as creating a strong foothold for Reload to launch into the Melbourne and Sydney markets.  

We’ve worked closely with Reload for a few years now as a partner and a client and have a lot of respect for the team and the business. Solidifying this partnership is extremely exciting for us and will give our clients much easier access to a huge range of digital and performance marketing skills, as well as inject market-leading experience into our broader business. 

Craig Somerville, Managing Director of The Reload Group says, “This partnership made a lot of sense for us. Our cultures are aligned, and we have a complementary offering that will benefit clients on both sides greatly. Getting that fit right was incredibly important to us and we’re excited about continuing our growth trajectory as part of Hardie Grant.” 

Reload will continue under the leadership of Craig Somerville, supported by Alex Gannon, Managing Director of Reload Media, Marnie Whitten, General Manager of Growth & Development and Adam Clarke, General Manager of Reload Digital. 

We very much look forward to introducing Reload to our current clients and discussing ways that this acquisition can benefit their businesses.  

Please email me at nickhardie-grant@hardiegrant.com if you’re interested to know more.
 
Nick Hardie-Grant is the Group Managing Director of Hardie Grant Media, Managing Director of HGX, and on the board of the HG Group.