Chidera Eggerue, popularly known as the Slumflower, is an award-winning blogger, speaker, creative director and a presenter of the The MOBO Awards. Her blog The Slumflower – a name inspired by the streets of her native Peckham – addresses the subjects of female empowerment, self-confidence, self-love, black hair, fashion and self-exploration. Chidera was recently the only British girl to make it on to BuzzFeed's '30 Black Girls You Should Follow on Instagram' list. She has been featured on the BBC homepage, Women's Hour and ITV News as well as in i-D, Elle, Fader, InStyle, Evening Standard, Daily Mail and Stylist.