Sydney Airport Corporation Limited
To create monthly, then bimonthly publications that represented the evolving retail landscape of Sydney Airport Departures Terminal, known as T1. Between 2009 and mid-2010 the terminal underwent extensive renovation to transform the space into a leading international shopping destination. The publication was established to help travellers and visitors navigate the changing landscape and to showcase the terminal’s growing retail portfolio and its offering.
T1 magazine flagged retail openings and changes, special events and features, as well as food, entertainment and general news around the terminal over a two-year period. The attractive, glossy, passport-size magazine was established as a handy medium for a transient audience across a broad demographic. The magazine was displayed in key locations around the check-in area and beyond customs, and in the retailers themselves.