Kraft Foods Ltd
To produce a high quality cookbook that would provide the centrepiece of a major marketing campaign for Philadelphia Cream Cheese linked to the international branding campaign, Heaven.
The cookbook was part of a campaign that included TV, print, internet, PR, direct mail and on-pack promotions. The print campaign focused around key food magazines, but also included the major newspaper magazines. Kraft used the book for promotions and giveaways; in addition Hardie Grant Books sold the book into bookshops nationally.