This sophisticated magazine aims to inform and educate Brown Brothers’ Epicurean Club members, drive product sales of Brown Brothers’ wine, and develop a relationship between the club’s members and the personalities and wine authorities behind the brand.
Epicurean was previously produced in-house at Brown Brothers. Hardie Grant Media were appointed to raise the editorial, design and production quality of the magazine, and to contribute to other elements of the Brown Brothers member communication strategy.
Epicurean brings to life the warm and inviting cellar door experience by showcasing the people and experiences that make being part of the Epicurean Club so rewarding. The magazine covers seasonal food and wine matches, varietal information, special events and news from the Milawa winery. It features the people and places that make Brown Brothers Australia’s most innovative winery and most importantly inspires members to try, buy and enjoy more wine.